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Sunday, May 10, 2020 | History

1 edition of Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising found in the catalog.

Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising

by George Joseph Rowlinson

  • 167 Want to read
  • 38 Currently reading

Published .
Written in


Edition Notes

Statement[Thesis presented for the degree of M.B.A. at Boston University. College of Business Administration] 1948
The Physical Object
Pagination91 pages
Number of Pages91
ID Numbers
Open LibraryOL26208744M
OCLC/WorldCa7797387


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Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising by George Joseph Rowlinson Download PDF EPUB FB2